Naturally, I enjoy reading all of the positive reviews on Hawke optics. We have a lot of very satisfied customers. Three years ago when John and I attended our first Shot Show in Orlando, we looked at optics from every manufacturer on the planet. Our quest was to find one
line of optics that impressed us, was high quality, priced reasonably and was backed by a reputable company that would honor the performance claims of their products. For three days we looked over brands time and again, from the big names to products represented by foreign factories (contract builders). After all was said and done, we both agreed that Hawke packed the most punch for the dollars our customers have to spend. The key was finding that magic word, "Value". We believe that Hawke Optics represent real value and if we could arrange a side-by-side, blind test with the big (expensive) name scopes; very few people could distinguish the Hawke scopes/binoculars, etc. from the optics costing three or more times the price. We are not some big operation that wants to handle 12 different lines of scopes, we simply wanted to sell a great product at a fair price. Other lines of optics (names you are all familiar with) offer a more generous profit for retailers but the optical quality and additional features just weren't there. We want our business to grow and with the internet providing instant opinions and buying experiences; if we sold equipment that didn't make the grade, we'd be out of business very quickly. I am happy to say that shooters are catching on to the Hawke optical line and popularity has grown to the point that sometimes we are simply out of stock on certain items. For instance, the first shipment of the new Night-Eye Digital scopes sold very quickly. The next shipment won't be in until May. I have a few left and I know they won't last long either.Personally, I have only one big complaint about Hawke. Their print advertising is horrible. The Brits don't understand the American market and a 5th grader could put together a better print ad. I even offered to have a new ad designed for them but the powers that be in jolly old England are set in their ways. Their graphic arts person must be related to one of the company owners. Heaven knows I have no doubt insulted them because of my constant complaining about the crappy ads. We realize that it is hard to purchase something sight unseen at a web store. Also, many folks are just plain brand name conscious and won't try anything new or different than what they are comfortable with. That proves that effective advertising works. All I can say is that customer satisfaction is very important to us. If you purchase a scope from us and decide that you don't think it's everything we say it is, return it in the shape you received it in the original packaging and we will cheerfully refund your money. However, I am confident you will be impressed.